history
Ziyad Brothers Importing (ZBI) is one of the most recognized names in the Mediterranean food industry and is renowned for providing the highest quality and best tasting products to its consumers. Their product lines have received numerous awards for nutrition, presentation and delivery, and overall customer satisfaction in various competitive comparisons worldwide.

Ziyad Brothers Importing is also recognized as an industry pioneer, leading the market through technological and marketing innovation, and constantly introducing exciting new products to the food industry. Ziyad Brothers Importing (www.ziyad.com) is proud to partner in one such endeavor with the Chebaro Brothers, Maher and Marwan, who have made a name for themselves and cultivated a following of fans loyal to their East-Mediterranean style cuisine.

From Beirut to Kansas City to Chicago and then to Washington, D.C., the Chebaro brothers have repeatedly received rave reviews from high profile press and clientele. Their restaurants have received 3 stars from popular restraurant critic Phil Vittel, “Best New Restaurant” honors in both Bon Appetite and Chicago magazines, and have been featured in Food & Wine, Chocolatier, Wall Paper, Food Art, NY Times, Saveur and more.

For the past five years, their goal - through their company FoodCounts - has been to bring Middle Eastern culinary concepts to institutional food service subcontractors (such as industry giants Aramark and Compass) across North America.

In an effort to build on their mutual successes, FoodCounts and Ziyad Brothers Importing are proudly launching a new line of East-Mediterranean cuisine under the “Souk” brand label. Souk offers a complete line of ready-to-serve products created specifically for food industry service operations.

With the experience and dedication of the Ziyad/Chebaro partnership, Souk provides an authentic variety of Middle-Eastern foods made from the best ingredients available – with exotic preparations of grains, pulses (legumes), aubergines (eggplant), chick peas, nuts, burghul, and tahini. These eccentric menu items are harmoniously blended into assorted medleys and seasoned with parsley, cilantro, mint, lemons, onions, and garlic. Souk meats are blended with the highest quality herbs and spices and possess a flavor that will satisfy even the most discriminating palettes.

SOUK is a Middle-Eastern product line based on the food of the region.

SOUK offers the most familiar and enjoyed Middle-Eastern dishes by Americans ethnic diners.

SOUK offers healthy, bold flavors that are simple and direct.

SOUK was created to address all issues and concerns of institutional feeding.

SOUK offers a wide variety of choices giving the operator flexibility in choices and price points.

SOUK menu items presently consist of six choices of protein and over 20 sides and condiments with only 4 items needing any assembly.

SOUK is consistently developing new items to keep the concept fresh and exciting.

SOUK offers product items that are easy to use and with a long shelf life and a fairly long serving life.